THE MEDIA REMEDY · INTERACTIVE OPPORTUNITY MODEL
Specialty Patient
Growth Lab
Explore how three specialty patient acquisition tracks could outperform a traditional $2,000-per-patient model—and build a recurring maintenance revenue base.
TURN ATTENTION INTO REVENUE
Move the dial · monthly advertising investment
What happens as we scale?
$5,000$25,000$50,000$75,000$100,000
New patients / month
14
Modeled, not guaranteed
New-model contract value
$132K–$136K
Low–high menopause pricing
Old-model contract value
$28,000
Same patient count at old price
New vs old · incremental
+$104K
4.7x contract value
Opportunity curves
Live scenarioNew model · upperNew model · lowerOld model
Curves hold baseline acquisition efficiency constant at all spending levels. Actual results may not scale linearly. Low and high scenarios vary the menopause program price; all other inputs are shared.
New model vs. old model
Specialty tracks
$132K
Lower estimate
Traditional $2K offer
$28K
Same number of patients
Contract value per acquired patient
$9,429
$2,000
Contract value ÷ advertising spend
8.8x
1.9x
Not true profit or collected-cash ROAS. These figures use contracted program prices and exclude delivery costs, fees, refunds, and collection timing.
Three acquisition tracks · editable offer economics
Change any price or baseline mix| Track / entry point | Baseline patients | Program price | Modeled patients | Monthly contract value |
|---|---|---|---|---|
| Motherhood · trying to conceive Whole-journey program | 5 | $90,000 | ||
| Motherhood · pregnant Pregnancy-stage program | 2 | $8,000 | ||
| Motherhood · postpartum Metabolic Mommy Makeover | 3 | $18,000 | ||
| Thyroid track Specialty clinical program | 2 | $8,000 | ||
| Menopause track Lower / upper offer pricing | 2 | $8K–$12K | ||
| Total | 14 | — | 14 | $132K–$136K |
The baseline patient mix determines each track's share as ad spend changes. Edit the baseline mix or the prices to model different strategies. Patient counts are rounded to whole people using a largest-remainder allocation; charts use continuous expected values for smooth comparison.
Patient journey → recurring revenue
01 · ATTRACTStage-specific messaging for motherhood, thyroid, and menopause
02 · QUALIFY + ENROLLRoute to the clinically appropriate program and offer
03 · RETAINOffer eligible graduates an optional ongoing maintenance membership
New maintenance members / cohort
8.4
Expected value, not whole-person commitment
Maintenance MRR at horizon
$50,098
Assumes members stay for chosen duration
Maintenance revenue over horizon
$325K
Monthly cohorts, no prior members
Annualized new program contract value
$1.58M
If modeled new contracts repeat for 12 months
Maintenance assumptions are adjustable illustrations, not observed retention. The delay begins after program graduation; active memberships end after the selected duration. Maintenance revenue is modeled separately and is not included in the new-patient contract value above. No clinical outcomes or treatment suitability are assumed.
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